SoBe has a retarded schitzophrenic marketing department.

I guess this commercial is from the Superbowl, but I just saw it recently



This commercial doesn't make any sense, but you can tell that the marketing department at SoBe is just getting lazy when it comes to appealing to multiple markets. Who is the target demographic for this commercial? SoBe says "Fuck it- hit them all." For the urban male (and all those who emulate his lifestyle) we have a scantily clad black woman and a brief glimpse of tricked out grill. For the middle-aged housewife we have animated dancing animals. For retro crowd and the 30somethings we have the Thriller dance, a song that is universally remembered across demographics. For the "Adult Swim" college-type audience we have the non-sequitor of the entire stupid thing.

But the final product is just a mish-mash of random marketing imagery. This is television melted down to the lowest common denominator. SoBe sees it's audience as a bunch of slack-jawed morons eagerly waiting the next catered flashy image to fly by on their television sets. SoBe thinks you are a retard. SoBe says "Hey, retard, come over to the bright light and spend money on our drinks."

Don't drink SoBe. Retard.